Rules and Guidelines

The 2018 Anvil Awards are open to any company or individual located in the Prairie Provinces (Alberta, Saskatchewan & Manitoba), engaged in creating and or producing advertising, design/branding, websites, mobile applications, photography or illustrations. All entries must have run in their original form between December 1st, 2016 and December 31st, 2017. All entries must have been conceived and created in the Prairies.

DEADLINE FOR SUBMISSIONS IS FEB 16, 2018 – 12:00 AM MST

The Anvil Awards may request proof of initial publication, posting or airdate as well as proof of creation or production dates.

Submissions that have been previously entered in the Anvil Awards and are material unchanged will not be eligible.

Entries may be moved into other categories at the judges’ discretion without the prior approval or consent of the entrant.

Please ensure no identifying marks or words appear on your entries.

All entries become property of Ad Rodeo and will not be returned. Ad Rodeo will also not be held liable for loss of any entry for any reason.

The entrant grants permission to show, duplicate or play entries as Ad Rodeo deems appropriate.

Ad Rodeo is not responsible for any entrant submission error. The decision of the judging panel and Ad Rodeo is final.  The judging committee reserves the right to disqualify material not submitted according to specifications for each category, without notification or refund.

Please mail all physical entries to 822 11 Ave SW, Calgary, AB T2R 0E5 and direct to Mark Rowe, Director of Entries & Judging, Ad Rodeo.

Questions or concerns? Please contact:
Mark Rowe, Director of Entries & Judging mark@thevalleyyards.com

GUIDELINES:

ENTRY DATES

Entries Open: November 24th, 2017

Entries Close: January 31st, 2018

Award Results Posted Online: April 8th, 2018

2018 ANVIL AWARDS EVENT DESCRIPTION

The Anvil Awards celebrate advertising and design from across the Prairie Provinces, acting as the benchmark standard for creative recognition. The Anvil Awards is organized and hosted by the Ad Rodeo Association, a diverse board that’s made up of advertising and marketing professionals.

2018 ANVIL AWARDS EVENT ELIGIBILITY

The 2018 Anvil Awards are open to any company or individual located in the Prairie Provinces (Alberta, Saskatchewan & Manitoba), engaged in creating and or producing advertising, design/branding, websites, mobile applications, photography or illustrations. All entries must have run in their original form between December 1st, 2016 and December 1st, 2017. All entries must have been conceived and created in the Prairies.

The Anvil Awards may request proof of initial publication, posting or airdate as well as proof of creation or production dates.

Submissions that have been previously entered in the Anvil Awards and are material unchanged will not be eligible.  

Entries may be moved into other categories at the judges’ discretion without the prior approval or consent of the entrant.  

Please ensure no identifying marks or words appear on your entries.

All entries become property of the Ad Rodeo Association and will not be returned. The Ad Rodeo Association will also not be held liable for loss of any entry for any reason.

The entrant grants permission to show, duplicate or play entries as the Ad Rodeo Association deems appropriate.

The Ad Rodeo Association is not responsible for any entrant submission error. The decision of the judging panel and Ad Rodeo is final.  The judging committee reserves the right to disqualify material not submitted according to specifications for each category, without notification or refund.

2018 ANVIL AWARDS CHECKOUT MESSAGE

Thank you for entering the 2018 Anvil Awards. Please visit us at adrodeoassociation.com or on Twitter @AdRodeo for event dates and info. Results will be posted online Saturday, April 8th, 2018.

2018 ANVIL AWARDS CATEGORY DESCRIPTIONS

Print Single

Best paid print media single placed in publications such as newspapers or magazines.

Print Series

Best paid print media series placed in publications such as newspapers or magazines.

Business To Business

Best print or digital communication piece designed for a business audience.

Direct Marketing Single OR Campaign

Best print or digital communication piece used to generate a specific response from a consumer. Examples include: mailers, flyers and promotional offers. *Hard copies are encouraged

Brochure OR Catalogue

Best print brochure or catalogue for a product, exhibition, service or institution.

*Hard copies are encouraged

Poster Single

Best promotional print poster for events, products or services. Examples include: wild postings.

Poster Series

Best promotional print poster for events, products or services. Examples include: wild postings.

Out Of Home Single

Media single designed to reach consumers outside of their homes. Examples include: POP, street furniture, vehicle wraps and interior transit ads.

Out Of Home Series

Media series designed to reach consumers outside of their homes. Examples include: POP, street furniture, vehicle wraps and interior transit ads.

Outdoor Single

Best outdoor, large format paid media ad single designed to reach consumers in an outdoor environment. Examples include: print or digital billboards, transit shelters and murals.

Outdoor Series

Best outdoor, large format paid media ad series designed to reach consumers in an outdoor environment. Examples include: print or digital billboards, transit shelters and murals.

Non-Traditional

Best non-paid media entry. Examples include: guerrilla tactics, stunts, product interactions, installations and ambient advertising.

Best Use of Innovative Technology

Best media entry that uses new technology to reach and engage with consumers in a creative way. Examples Include: VR, augmented reality, social media, digital billboards etc.

Best Broadcast / Cinema Single

Best video advertisement single on television or cinema.

Best Broadcast / Cinema Series

Best video advertisement series on television or cinema.

Best Logo

Best new or redesigned trademarked logo.

Brand Identity

Best new or redesigned brand identity package involving print or digital components. Examples include: business cards, stationery, website, blog, social media and e-commerce.

Annual Report

Best print, digital or broadcast annual report for any publicly traded, private or non-profit organization.

Agency Self Promo

Best print, digital or non-traditional item(s) by an agency or individual with the intended purpose of self-promotion. *Entries in this category cannot be submitted into any other category other than the Craft Categories.

Packaging

Best packaging or labelling of a consumer product.

Event Packaging

Best packaging or labelling of a consumer product.

Anvil For Good

Best use of media for a non-profit organization completed pro bono by an agency or individual. *Entries in this category cannot be submitted in any other category other than the Craft Categories.

Illustration *Craft Category

Best use of illustration in a print, digital or branding package. Can be entered by an agency or by the illustrator.

Photography *Craft Category

Best use of short or long-form copy in a print, digital or broadcast campaign. Can be entered by an agency or by the copywriter.  

Art Direction *Craft Category

Best use of art direction in a print, digital or broadcast campaign. . Can be entered by an agency or by the art director.

Videography *Craft Category

Best use of videography in a digital or broadcast campaign. Can be entered by an agency or by the photographer.

Music Or Sound Design *Craft Category

Best use of music or sound design in a digital or broadcast campaign. Can be entered by the agency, musician or technician.

Printing *Craft Category

Best use of printing including paper and ink innovations. Can be entered by an agency or by a printer.

Animation *Craft Category

Best use of animation in a broadcast and non-broadcast video. Can be entered by an agency or by the animator.

User Experience *Craft Category

Best use of UX for a website, microsite or mobile app . Can be entered by an agency or by the UX designer.

Fearless Client *Craft Category

Best work done on behalf of a client that pushes the boundaries of advertising or design. Can be entered by an agency or by the client.

Non-Broadcast Single

Best video single published online but not broadcast on television or cinema

Non-Broadcast Single

Best video series published online but not broadcast on television on cinema.

Radio Single

Best radio single broadcast on commercial radio.

Radio Series

Best radio series broadcast on commercial radio.

Display Ad Single / Campaign

Best static or interactive online banner ad single or series. Examples include: desktop and mobile.

Microsite

Best campaign-specific website directly related to a brand or its offerings.

Website Under 30K

Best website under 30K for a product, service or brand not tied to a specific campaign, contest or special promotion. *Excludes entries submitted in the microsite category.

Website

Best website for a product, service or brand not tied to a specific campaign, contest or special promotion. *Excludes entries submitted in the microsite category.

eCommerce Website

Best website with the primary function as a web storefront for a business or service. *Excludes entries submitted in the website categories.

Mobile Application

Best interactive smartphone or tablet experience including games, apps and other mobile entertainment.

Best Use of Social Media

Best use of social media to drive, enhance or spread awareness to a brand. Examples include: Facebook, Twitter, Pinterest, Snapchat etc.

Integrated Campaign

Best ad campaign that uses a minimum of three different mediums to promote a product, service, or brand.

Integrated Media Strategy

Best media strategy for an ad campaign that uses a minimum of three different mediums to promote a product, service or brand.

Photo Single

Best single photo for use in advertising or editorial application

Photo Series

Best photo series for use in advertising or editorial application

Photo Illustration

Best use of post-production techniques for a photo single or series

Illustration Single

Best single illustration single using a traditional or digital medium

Illustration Series

Best single illustration series using a traditional or digital medium

Branded Environment – Temporary

Best branded environment designed to be in use for under 12 months, or for a special event.

Branded Environment – Permanent

Best branded environment designed to be a permanent installation. Examples include: Retail graphics,

Video – Short Form

Non-broadcast video not to exceed 90 seconds in length

Video – Medium Form

Non-broadcast video longer than 90 seconds but less than 15 minutes in length

Dogwalker

Best execution of a campaign for a fictitious client that answers the provided brief. Can be any combination of: online campaign, website, experiential, environmental design, print (single or series), video (single or series), radio, or outdoor

Submissions will be judged on the most impact it will make on the business/service.

Brief:

Client:

Bobby Sue’s Lemonade

Background:

Bobby Sue is 8 and wants to take her lemonade stand to the next level. She’s nice to grandma so she has venture capital to work with. She operates on her front lawn from a cardboard box with a hand drawn sign. Her secret recipe has created a loyal following.

Goal:

To dominate the market and to make enough money to go to the arcade, Disneyland, college or…. even retire!